Outdoor Living · Vendor Central · 90-day engagement · 2025
Fire Sense and Balkene Home are trusted names in outdoor heating and furnishings, offering premium patio heaters, fire pits, outdoor seating, and eco-styled home décor. With growing seasonal demand and increasing competition in the Outdoor category, the brands needed a performance-focused transformation on Amazon. AlphaSpikes was brought in to elevate their visual presence, streamline navigation, and scale advertising with data-backed efficiency.
Outdated and unstructured Brand Stores with poor UX and mobile inconsistency
Disjointed PPC campaigns with inefficient keyword targeting and wasted spend
Listing SEO lacked depth and strategic keyword layering
A+ Content and image stacks failed to communicate premium product value
High bounce rates on mobile due to unclear navigation and poor merchandising
We created two distinct but brand-cohesive Amazon Stores for Fire Sense and Balkene Home. Each store featured seasonal banners, product collection tiles (heating, seating, fire tables, accents), and lifestyle visuals to increase brand authority and navigability.
PPC campaigns were restructured into branded, generic, and competitor-focused segments. We prioritized high-intent outdoor and seasonal terms, used dynamic bidding for peak sales hours, and expanded into Sponsored Brands and Sponsored Display for retargeting.
Top ASINs were optimized with long-tail and seasonal keywords. We improved product titles, bullet points, backend terms, and image stacks to better support ad traffic and organic visibility.
We designed new A+ modules highlighting Fire Sense’s safety, durability, and design appeal — and Balkene Home’s eco-conscious and versatile furniture lines. Custom comparison charts, installation visuals, and care guides were added.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Store Traffic | — | ↑ 3.2x | ↗ Strong Surge |
| ACOS | 34% | 24.8% | ↗ -27% |
| PPC Revenue | — | ↑ 62% | ↗ Growth |
| Organic Keyword Rank | — | ↑ 38% | ↗ Visibility Boost |
| Add-to-Cart Rate | — | ↑ 22% | ↗ Improved Purchase Intent |
AlphaSpikes delivered a full-spectrum optimization strategy for Fire Sense and Balkene Home, combining impactful visual merchandising, high-performing PPC, and keyword-rich content execution. By reshaping their Amazon presence into a clear, conversion-friendly experience, we helped both brands scale seasonal performance, reduce ad inefficiencies, and elevate their long-term positioning in the competitive outdoor category.
