Combined Client Revenue
We look for duplication, weak segmentation, mixed targeting, and structures that make optimization difficult.
We identify irrelevant traffic, weak search-term patterns, missed exclusions, and budget leakage.
The audit turns observations into a practical sequence of actions rather than a long list of disconnected issues.
You share the products, current concerns, advertising goals, and the main performance questions you want answered.
We examine the available campaign, search-term, targeting, spend, sales, and product-level performance information.
We separate symptoms from likely causes and identify the issues that deserve attention before broader optimization.
You receive clear findings, important risks, practical next steps, and the recommended order of execution.
| Review Area | Generic Campaign Check | Sell Insights Free PPC Audit | Practical Result |
|---|---|---|---|
| Campaign Structure | Notes visible campaigns and ad groups | Reviews organization, duplication, segmentation, control, and product alignment | Clearer structural priorities |
| Search Terms | Lists high-spend terms | Separates relevant demand, weak traffic, exclusions, and keyword opportunities | Better targeting decisions |
| Bids & Budgets | Flags high or low values | Reviews spend pressure, placement behavior, product priority, and performance context | More disciplined budget control |
| Conversion Context | Looks only at ad metrics | Connects advertising performance with listing, offer, price, reviews, stock, and conversion | Root-cause visibility |
| Recommendations | Provides a long issue list | Ranks actions by impact, urgency, effort, and dependency | A usable execution order |
| Commercial View | Focuses on ACoS alone | Considers sales, TACoS, conversion, product economics, and growth priorities | More balanced decisions |
| Final Result | A collection of observations | A focused diagnosis and prioritized PPC action plan | Clarity on what to do next |
Understand the current structure, major spend patterns, targeting quality, and the strongest performance constraints.
See where irrelevant traffic, duplication, budget pressure, weak segmentation, or missed targeting may be affecting results.
Know which changes deserve immediate attention, which need testing, and which depend on listing or product improvements first.
Recommendations begin with available campaign and product-level evidence rather than assumptions.
Advertising efficiency is considered with conversion, margins, inventory, and product priorities.
We look beyond isolated PPC metrics to identify listing, offer, stock, or structural constraints.
Findings are ranked so your team can act on the most important opportunities first.
We focus on the numbers that reveal efficiency, waste, conversion, and growth.
PPC decisions are connected to listings, pricing, inventory, and product priorities.
Search terms, targeting, bids, budgets, and placements receive careful review.
Recommendations are organized clearly and checked before delivery.
Advertising costs are increasing, but the team cannot clearly identify the campaigns, products, or terms causing the change.
Duplicated targets, mixed structures, unclear naming, and years of additions make the account difficult to evaluate.
You want to check keyword coverage, structure, budgets, targeting, and product readiness before increasing spend.
Your internal team or current provider needs a fresh diagnosis and a clearer order of priorities.
